BRAND STORY
We saw a clear gap: big brands make gym-wear, but gym rats had no premium casual T-shirt brand that truly reflected their lifestyle outside the gym.
So we built ELVIK — Curated collection of Gym-Inspired casual tee.
Our mission is simple: craft clean, powerful designs that express the discipline, mindset, and identity of the modern fitness youth.
Because your identity isn’t built only in the gym…
It deserves to be worn everywhere.
FOUNDER'S NOTE
I didn’t start this brand just to sell T-shirts. I started it to represent something deeper — which is you identity.
Coming from a middle-class family, I’ve seen what struggle looks like. I’ve felt what it means to dream big with limited resources. But one thing that always stayed with me was this: your identity is your power — and the world should see it.
At the age of 19 as a college going student, I decided to build something meaningful. A brand that doesn’t just sit in your wardrobe — it becomes a part of you. Every design we create is made to reflect who you are — your discipline,focus and fire.
This isn’t just T-shirt.This is you, worn with pride.
"Wear Your Identity"
Lucky Pache
Founder, ELVIK







